In this mandatory assignment we were asked to go deep into the field of package design. We were asked to do branding, packaging and presentation of a dog food product. Over 4 weeks we were challenged to design a logo, create a brochure, design a package and in the end present it in a nicely. We were free to pick a name, no budget and no further guidelines for this task, which set us pretty open to what we could develop over the weeks. I picked information from lessons and learning videos on Lynda (see sources), and tried to use my own knowledge from earlier experience from when I was working on a vet clinic.
Interpretation of the task:
Week 1: Develop a name for a dog food product. Design a logo for
this product.
Week 2: Create an illustrated infographic and a brochure for your product.
Week 3: Design a package for your product, make a life size mock up and pho tograph it.
Week 4: Design a point of sale, photograph all the elements together, make a professional presentation and write the report.
– Branding, packaging and the presentation of a product
– Concept development
– Planning and executing an efficient work process
– Language of form, composition and color
– Product photography
CONCEPT:
– A dog food brand for all active and curious dogs of any breed/mix.
– An interesting and different name “Sirius”, based on the “Dog Star”- clearly visible on the midnight sky in northern hemisphere during winter.
– Colors: Dark navy, white, pink, dog’s in images colors on paws.
– A playful and inviting logo concept with two paws above the i’s in the name, as an eyecatching element. The paws adapt to the color of the dog if used close to an image, giving a sense of invitation, openness and including feeling.
– The brochure with relevant information about the product, showcasing the measurements, nutrients and benefits of the product.
– Packaging with an environmental friendly twist. Non plastic packaging, which can keep food stored fresh over a certain timeframe after opening, no need for extra plastic storage container. Made of 92-98% cardboard and can be easily recycled.
– Package design based on the logo/brochure and fits well together with them. Same use of color,
– Point of sale made to stand out with packaging concept, continuation in the color used on brochure and packaging, paws, cause interest and be memora- ble for customers.