In this task we were asked to deliver an advertisement for a radio channel broadcasting music inside the genre indie-electronica. The advertisement was meant to be in 1 print version for public transport platforms and 1 screen version to be used on the internet platform on Spotify. The screen version would be used on the music streaming channel Spotify. Additionally they asked for portraits of one or more people.
We were asked to take portraits/studio pictures and practice our knowledge learned through these two weeks of Photography 2. We had the option to choose ourselves to either use natural light, borrow a studio or create our own studio for a shoot. I had to choose the last option and made the most out of what I had of light equipment, scarfs and a tablecloth for neutral background. Even though the homemade studio was slightly unprofessional I tried to not get caught up on it. I chose to rather focus on the people in the shoot and to create a comfortable atmosphere for them as well as making sure I had enough light options to capture good photos.
Concept: Music within: Indie, Electronica, «Up and coming».
Portraits: Shoot in colour, changed to black and white afterwards.
Target group: Young urban people, teenagers, students, artistically inclined people, people who are social conscious, people with individuality, independence and openness, creative people, intuitive people. Interests being around future, association with relevant things, likes debates and engagement in environment, debates and discussion.
TRADITIONAL PORTRAIT
MONOCHROME PHOTO
VINTAGE RETRO
PUNK DESIGN
GRUNGE DESIGN
About face and expression. Headshot and two thirds. Portray someone as they actually are. Not to be shot too far above subject.
Images containing shades of gray from black to white. Also includes hues like sepia, cyan and brown. Used for artistic purposes. Subtle and interpretive. More emotional compared to colored.
A taste of recent past, music themed visual elements, decorative styles.
Low quality, photocopier printed image, grainy and matt screen printing, found and collaged type, predominantly photographic imagery, high contrast w/bold colors, rough textured aesthetic.
Gritty, dark, gothic style. Images are monochromatic colors, dark, rough, distressed, reflecting the punk accent, danger and thrill.
